Search Engine Optimization (SEO)

Search Engine Optimization, often called SEO, is a process involving different web development techniques to help websites rank well in the "free" search results of search engines. Effective SEO involves both technical knowledge, and relevant information about the keywords you are targeting. Keeping your website search-engine friendly offers an added benefit: it helps to assure that visitors will find your website to be relevant, attractive and easy to use. 

Mikula Web Solutions integrates SEO into the new websites that we develop. We can also help you with your existing website, if it is not ranking well in the engines.

Our SEO services include:

Website Evaluation
Keyword Research
Website Optimization
Link Building

Get started on search engine optimization today ›

Pay-Per-Click Campaigns (PPC)

Pay-Per-Click Search Engine Marketing allows you to advertise your products and services "on demand" to people only when they are seeking them. By advertising on the major search engines on a pay-per-click basis, your business will have immediate online visibility and the marketing intelligence to know which placements are yielding results.

PPC campaigns allow you bid and pay for specific keywords, which makes the decision on which keywords to pursue extremely important. Our team will perform extensive research and testing to maximize your PPC campaign and your bids to keep you from spending unnecessarily on keywords that simply don't produce the results you're looking for. 

Get started on a Pay Per Click (PPC) campaign today ›

Social Media

Whether you incessantly update your personal Facebook or Twitter page or think they're just a trend your kids are addicted to, the reality is this: these and other social networking sites have grown exponentially in a very short time to become one of the most popular Internet marketing opportunities available. If your business is seeking inventive ways to reach new customers, as well as keep connected to current ones, social media marketing is an opportunity you can't afford to pass up.

However, the key is to ensure that you understand what you're doing before taking the plunge into social marketing.  Some age-old rules of business still apply to this new medium. Despite its digital nature, you still need to have real conversations, make real relationships, and avoid overwhelming potential customers with your messages. 

Mikula Web Solutions can help you establish your new accounts and/or maintain content on each venue. Whether you want to take a plunge into social media or just get your feet wet, we will guide you through the world of internet community-building.

Get started with our social media services today ›

Email Marketing

You know the old saying in the business world: "It's better to keep an existing customer than to earn a new one." With email marketing solutions from Mikula Web Solutions, you can make strong, long-lasting bonds with your existing customers that will preserve and even deepen your relationship, and ensure future business. Our expert strategies are cost-effective and offer you an excellent option to improve customer loyalty and retention rates. 

We work with Constant Contact, iContact and MailChimp because they offer state-of-the-art built-in tools to help you achieve success with your email campaigns. With these cost-effective email platforms, we will create a custom, professional template that makes it easy for you to communicate with your current and prospective customers. We can also help you with campaign copywriting, if the need exists.

Start your e-newsletter marketing campaign today ›

Website Copywriting

As an essential element of a successful website, good copy must be both compelling and search engine friendly. Compelling copy will invite the visitor to read deeper into the website, facilitating them to purchase your product or use your service. Website copy must also include the use of keywords that are necessary for a good placement in search engines. Thus, the content created must not only be enticing and informative for the consumer, but also specially-crafted to help with organic search engine placement.

Mikula Web Solutions will work with you to achieve this delicate balance by developing a targeted keyword list for your business, and seamlessly integrating these keywords into your web copy.

Enhance your website with our website copywriting services today ›